S1E4 – How to uncover your competitors Facebook Ads strategy

Do you want to know which Ads your competitor is running on Facebook? There are two ways in which you could do this:

1. Head over to facebook.com/ads/library and type in the name of the brand that you want to analyse.  You can get which ads your competitors are running, whether they are active or inactive, how much have they spent on Facebook Ads in the last 3 months and in the past week and also get a segmentation based on Ads running for a particular geography (country).

2. You could simply go to the brand page. For e.g. facebook.com/flipkart and click on the “Info & Ads” tab in the left hand side menu. Again, you will be able to see the Ads that Flipkart is running.

Try to analyse the creative, copy and regional targeting done by your competitors and use some of the key takeaways to better your Facebook Ads. Over to you!



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