Mandar Marathe, Digital Marketing Consultant in India

Mandar has more than a decade of cross-functional, hands-on knowledge & expertise in digital marketing across Search Engine Optimization, Web Analytics, Pay per click marketing, Social Media Advertising, Web Design & Development & Content Marketing. Mandar has serviced more than 50 brands as a Digital marketing consultant in India since 2008.

  • Owner at Briefkase, a digital marketing consultancy for SMEs and small businesses.
  • Professor of Online Marketing at Shailesh J. Mehta School of Management, IIT Bombay
  • Professor of Digital Marketing at IIM Sirmaur
  • SEO, Facebook Advertising, Corporate Lead Trainer at Digital Vidya
  • Visiting Professor for Online Marketing at Great Lakes Institute of Management
  • Visiting faculty at NITIE
  • Published digital marketing author on,,

As a digital marketing consultant in India, Mandar has conducted several corporate workshops & consulting assignments

  • 2 Day workshop on Digital Marketing for Perfetti (in Gurgaon)
  • Session on “Using AdWords effectively for SME’s” at Google Partner Program
  • 2 Day workshop on Digital Marketing for Tata Motors Commercial Vehicles Division
  • 2 Day immersive digital marketing training for Tata Motors APAC Regional Sales & Marketing Heads
  • SEO and Paid Search Marketing workshop for Mahindra & Mahindra marketing leadership team
  • 3 Day Consulting Workshop on Digital Marketing for Network Advertising, Mumbai
  • 1 Day Training on SEO & Pay Per Click Marketing for Yes Bank marketing team
  • 1 Day Training on Digital Marketing for Republic TV marketing & sales team
  • Hands-on advanced workshop on Digital Marketing for Accenture digital consulting team
  • 2 Day immersive training on Advanced Digital Marketing for CVent marketing teams
  • 2 Day Content Marketing workshop for CVent content teams.
  • Consulting + Leadership Training on Digital Marketing for Sonata Software
  • 1 Day customized workshop on digital marketing for TAM Media Research
  • 2 Day workshop on Digital Marketing Strategy & Analytics for Indian School of Business
  • Social Media workshop for Government of Maharashtra‘s VillageBook initiative with Facebook
  • 2 day Digital Marketing workshop at NIT Trichy organized by the Entrepreneurship Cell
  • Facebook Advertising Trainer @ Digital Vidya since June 2017 – Conducted workshops for top agencies like GroupM, Interactive Avenues, SMG Convonix, Communicate2, Dentsu Web Chutney,  Isobar, Sokrati.

Digital Marketing Webinars / Guest Speaker / Panelist

Digital Marketing Faculty

  • Faculty for Shailesh J. Mehta School of Management, IIT Bombay : I teach a 21 hour Elective course on Online Marketing for second year MBA students since 2013.
  • Visiting faculty for the Family Business & Entrepreneurship Program, IIT Bombay
  • Visiting faculty for the Executive Program in Management, IIT Bombay
  • Visiting faculty at NITIE (National Institute of Industrial Engineering), Mumbai
  • Faculty for Digital Marketing at IIM Sirmaur
  • Faculty at Great Lakes Institute of Management, Chennai for Online Marketing 30 hour course
  • Lead SEO Faculty @ Digital Vidya since May 2016 – More than 20 webinar-based SEO lectures conducted for 300+ participants.

Digital Marketing Publications

  • Mobile internet’s exponential growth in India – Two cents of advice for advertisers to ride on the
    mobile revolution –, May 28, 2012.
  • Location based services for the retail marketer –, June 8, 2012.
  • Competition Analysis: Free tools, Priceless Information–, May 21, 2012.
  • Does the Digital Medium need a GRP? –, May 28, 2012.
  • Two cents of advice to ride India’s mobile revolution –, July 2, 2012.
  • How to move from Paid to Owned and Earned Media –, Sept 13, 2012.
  • Marketing to India’s Youth –, November 13, 2012.
  • New Year resolutions for an Outdated Marketing. Pro. –, Dec 24, 2012.
  • India is set to raise a toast for 2013 –, January 30, 2013.
  • How can Internet Marketers bring out the best in Site Design –, March 5, 2013.

View complete list of publications.

Digital Marketing Certifications

Professional Experience

Co-founder & Director of Performance Marketing, Briefkase– Mumbai India
November 2013 – Till Date

Sr. Director, Client Servicing & Office Head at Reprise Media – Mumbai, India
October 2010 – October 2013
Expertise: Client servicing, Digital strategy & campaign management, Search engine marketing, Social
media marketing, Search engine optimization, Web analytics.

Manager, Internet Solutions at LBI Digitas – Boston, Massachusetts, USA
January 2009 – April 2010
Expertise: Google Analytics, HTML, Email Marketing, Atlassian JIRA, Microsoft Visio, Microsoft Project, SCRUM.

Manager, Global eCommerce & Business Management [Internship] at Dell – Austin, Texas, USA
May 2007 – August 2007

Software Engineer at Infosys Technologies Ltd. – Pune, India
June 2004 – June 2006
Expertise: J2EE development, Struts framework, Web Services, Rational Rose, Eclipse, IBM WebSphere,
JDBC, Oracle, SQL Server, MySQL, HTML, JSP, Java Servlets, XML, Unix, Microsoft Office.


Master of Business Administration
Texas A&M University, Mays Business School – College Station, Texas
December 2007

Bachelor of Engineering, Computer Science
Veermata Jijabai Technological Institute – Mumbai, India
June 2004

Diploma, Computer Technology
Bhausaheb Vartak Polytechnic – Mumbai, India
May 2001

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