The Digital Marketing Podcast

The Digital Marketing Podcast by Mandar Marathe covers diverse topics related to Online Marketing. Right from Social Media Marketing, Content Marketing, Conversion Optimisation to SEO, Paid Search and everything in between, I share all the knowledge I have acquired and taught over the past 11 years.

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Recent Podcast Episodes

How to setup an employee advocacy program – S1E84

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. With an employee advocacy program, employees are the ones doing … Read More

Micro-influencer marketing – S1E83

What is micro-influencer marketing? A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands … Read More

What is moment marketing and how to do it well – S1E82

Digital marketing is always evolving and moment marketing is something that has come to the fore in recent years. Across channels, your ads need to take current events into consideration. … Read More

Interview with Shane Barker – S1E81

 From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments … Read More

Top 10 Productivity Apps for Brand Managers & Marketers – S1E80

The world has gone mobile. If you are a Brand Manager or a Digital Marketer, why shy away from going mobile? As an Inbound marketer, I have been using some … Read More

3 golden rules of client servicing – S1E79

Clients are the bloodline of the advertising industry. No clients, no business, no revenue, no agency. This is a universal truth. And if you are a client servicing person, you … Read More

How to make a good pitch deck – S1E77

What goes into making a good pitch. This is what we have in every pitch deck: 1. Executive Summary – What the entire presentation is about. High level numbers for … Read More

3 keys to eCommerce success – S1E76

 Markets are moving online. Largest categories of online retail globally include apparel, consumer electronics and computer hardware. The fastest-growing categories include grocery, beauty & cosmetics, home appliances, and furniture. … Read More

5 Google Ads Extensions You Should Be Using – S1E75

Google Ads extensions, as the name goes, allow you to change, add, or alter Ads your Google Ad campaigns. They extend the communication in your search ad copies.  Along with … Read More

Top 5 conversion rate optimization tactics – S1E74

 Here are my top 5 conversion optimization tactics. Before we get started, What is Conversion Optimization? If I would have to define conversion optimization, it is a system for … Read More

How to write a blog post – S1E73

 How do you go about writing a blog post? Here are the steps that I would recommend: 1. Find a Blog Topic: First, you need to identify the right … Read More

What is Account Based Marketing – S1E72

What is Account based Marketing (ABM) ? Account-based marketing (ABM) is a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very … Read More

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