How Can an Agency Manage a Diverse Portfolio
SocialSamosa.com | May 23rd, 2014
Digital agencies, established or start-ups, may choose to focus on a niche industry or manage a diverse portfolio of clients. When it comes to the later, an agency needs to be further prepared.

Services Marketing in the Internet Age
Clickz.asia | August 29th, 2013
Consider these recommendations to improve service and differentiate your business.

Will video advertising in India get its due share?
Clickz.asia | July 9th, 2013
The Indian television industry has come under TRAI’s (Telecom Regulation Authority of India) scanner. Effective October 1, all TV channels will be restricted to air only 12 minutes of advertisements and promotional content per hour. This regulatory move has drawn stringent criticism from most TV broadcasters. The Internet advertising industry would embrace this as a welcome move.

How can Internet Marketers bring out the best in Site Design
Clickz.asia | March 5th, 2013
Our lives are embroiled by design. Design of our work places and employee-friendly policies, design of infrastructure (roadways, railways) that get us to our work places, design of shopping malls and aisles of a superstore that simplify our shopping experience, and design of products that we use to ease our lives.

India is set to raise a toast for 2013
Clickz.asia | January 30th, 2013
The Internet has finally arrived in India. The year-on-year (2011 – 2012) growth of Internet in India by unique visitors (desktop and laptop users) was 45 percent, the highest growth rate globally. The U.S. grew by only 1 percent Y-o-Y and China by 3 percent Y-o-Y. Moreover, India is the only country in the world with mobile traffic surpassing desktop traffic. In 2011 and 2012, global mobile phone manufacturers Samsung, Apple, and Nokia leveraged this upward mobile trend to their advantage. This gives us a strong indication that most global Internet and technology giants will look at India with a special interest in 2013.

New Year resolutions for an outdated marketing professional
iMediaConnection.in | December 24th, 2012
I call you (and myself) outdated because the world of marketing is changing rapidly, and we need to always play catch up. Without waiting much, here are 3 new year resolutions that every outdated marketing professional must make (and stick to them, which is the tough part).

Marketing to India’s youth
Digitalmarket.asia | November 13th, 2012
Youth are the future, and the present of India’s digital revolution. India has an Internet population of 66 Million, out of which 23.5 Million (35.7%) are youth (Age 15 to 24). That’s more than one out of every three internet users in India. Also, this tribe has grown by 54.5% since September 2011.

How to move from Paid to Owned and Earned Media
iMediaConnection.in | September 13th, 2012
The terms paid, owned and earned media have gained some importance lately. With the world economy in a recessionary state, brand managers and chief marketing officers are forced to deal with reduced marketing budgets. Consumer decision making process has undergone a transformation, leading to an increased focus on owned and earned media.

Two cents of advice to ride India’s mobile revolution
Digitalmarket.asia | July 2nd, 2012
Mobile internet has grown exponentially in India. The Indian mobile subscriber base has risen substantially in the 21st century. According to TRAI, India has 884Mn mobile subscribers as of November 2011, a 21.22 percent YOY growth from November 2010. The projected number of active internet users for March 2012 stands at 48 million, a whopping 84.6 percent growth since March 2011. An ever growing active internet population compounded with an exponential market growth for the digital advertising industry, advertisers stand to gain.

Does the Digital Medium need a GRP?
IndiaDigitalReview.com | May 28th, 2012
Simplifying and standardizing planning currencies across media would be every organizations dream. If done right, it would further strengthen the case for a holistic media campaign. In India, where Television and Print take the majority pie of marketing spends, this may tilt the balance in favour of digital media. Does digital need a GRP? Only time will tell.

Mobile internet’s exponential growth in India – Two cents of advice for advertisers to ride on the mobile revolution
iMediaConnection.in | May 28th, 2012
The Indian mobile subscriber base has risen substantially in the 21st century. According to TRAI, India has 884Mn mobile subscribers as of November 2011, a 21.22% YOY growth from November 2010. The projected number of active internet users for March 2012 stands at 48Mn, a whopping 84.6% growth since March 2011.

How can advertisers jump on to the mobile bandwagon?Are advertisers in India mobile ready? We have a few key insights and some tips that Indian advertisers can leverage for their benefit.

Location based services for the retail marketer
iMediaConnection.in
In India, approximately 10% of the retail market is organised – the likes of Big Bazaar, Reliance Fresh etc. The remaining 90%, mostly single outlet retails stores have a modest or a near to nil marketing budget. This limits their marketing efforts to pamphlets in a local newspaper or small billboards in nearby areas. How can a local restaurant or a boutique fashion store leverage SoLoMo to differentiate itself from a store next door?

A list of free digital tools every retailer can work with to tap into the local market and get customers to walk in to their stores.

Competition Analysis – Free tools, Priceless Information
iMediaConnection.in | May 21st, 2012
Competition is good. Knowing what your competitor is doing is better. And getting to know this for free is like taking the cherry on the cake. In today’s connected world, where attention is a scarce commodity, getting a fair share of voice and being heard is a pressing demand for every brand. A Coca Cola wants to share more happiness than a Pepsi, a MasterCard wants more people to swipe debit / credit cards with a MasterCard logo as opposed to a Visa. The first step to get attention would be to know how much attention are your competitors getting and what it would take to grab a majority stake in the attention pie.