3 Golden rules of Client Servicing

client-servicing

Clients are the bloodline of the advertising industry. No clients, no business, no revenue, no agency. This is a universal truth. And if you are a client servicing person, you … Read More

Marketing to the Youth

Youth-marketing

Youth are the future, and the present of India’s digital revolution.  India has an Internet population of 66 Million, out of which 23.5 Million (35.7%) are youth (Age 15 to … Read More

Services Marketing In The Internet Age

fashion_poor_customer_service

Back in 2007, I took an optional class of “Services Marketing”, taught by Prof. Leonard Berry at Texas A&M, Mays Business School. Before attending the MBA programme, we (MBA students) … Read More