3 Golden rules of Client Servicing

Clients are the bloodline of the advertising industry. No clients, no business, no revenue, no agency. This is a universal truth. And if you are a client servicing person, you … Read More

Marketing to the Youth

Youth are the future, and the present of India’s digital revolution.  India has an Internet population of 66 Million, out of which 23.5 Million (35.7%) are youth (Age 15 to … Read More

Services Marketing In The Internet Age

Back in 2007, I took an optional class of “Services Marketing”, taught by Prof. Leonard Berry at Texas A&M, Mays Business School. Before attending the MBA programme, we (MBA students) … Read More