Marketing to the Youth

Youth are the future, and the present of India’s digital revolution.  India has an Internet population of 66 Million, out of which 23.5 Million (35.7%) are youth (Age 15 to … Read More

Services Marketing In The Internet Age

Back in 2007, I took an optional class of “Services Marketing”, taught by Prof. Leonard Berry at Texas A&M, Mays Business School. Before attending the MBA programme, we (MBA students) … Read More