When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. With an employee advocacy program, employees are the ones doing … Read More
Micro-influencer marketing – S1E83
What is micro-influencer marketing? A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands … Read More
What is moment marketing and how to do it well – S1E82
Digital marketing is always evolving and moment marketing is something that has come to the fore in recent years. Across channels, your ads need to take current events into consideration. … Read More
Digital Marketing for Dummies
What is Digital Marketing? You’ve probably heard of digital/online/internet marketing before. But since you’re reading this, you’re not exactly an expert. And that’s alright, we all start somewhere. The bad … Read More
Interview with Shane Barker – S1E81
 From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments … Read More
Top 10 Productivity Apps for Brand Managers & Marketers – S1E80
The world has gone mobile. If you are a Brand Manager or a Digital Marketer, why shy away from going mobile? As an Inbound marketer, I have been using some … Read More
3 golden rules of client servicing – S1E79
Clients are the bloodline of the advertising industry. No clients, no business, no revenue, no agency. This is a universal truth. And if you are a client servicing person, you … Read More
How to move from Paid to Owned & Earned Media – S1E78
 The terms paid, owned and earned media have gained some importance in digital marketing. With the world economy in a recessionary state, brand managers and chief marketing officers are … Read More
How to make a good pitch deck – S1E77
What goes into making a good pitch. This is what we have in every pitch deck: 1. Executive Summary – What the entire presentation is about. High level numbers for … Read More
3 keys to eCommerce success – S1E76
 Markets are moving online. Largest categories of online retail globally include apparel, consumer electronics and computer hardware. The fastest-growing categories include grocery, beauty & cosmetics, home appliances, and furniture. … Read More
5 Google Ads Extensions You Should Be Using – S1E75
Google Ads extensions, as the name goes, allow you to change, add, or alter Ads your Google Ad campaigns. They extend the communication in your search ad copies. Along with … Read More
Top 5 conversion rate optimization tactics – S1E74
 Here are my top 5 conversion optimization tactics. Before we get started, What is Conversion Optimization? If I would have to define conversion optimization, it is a system for … Read More