Mandar has more than a decade of cross-functional, hands-on knowledge & expertise in digital marketing across Search Engine Optimization, Web Analytics, Pay per click marketing, Social Media Advertising, Web Design & Development & Content Marketing.

  • Professor of Online Marketing at Shailesh J. Mehta School of Management, IIT Bombay
  • SEO, Facebook Advertising, Corporate Lead Trainer at Digital Vidya
  • Visiting faculty at Great Lakes Institute of Management & NITIE
  • Published on SEMRush.com, Clickz.asia, SocialSamosa.com

Certifications

Professional Experience

Co-founder & Director of Performance Marketing, Briefkase– Mumbai India
November 2013 – Till Date

Sr. Director, Client Servicing & Office Head at Reprise Media – Mumbai, India
October 2010 – October 2013
Expertise: Client servicing, Digital strategy & campaign management, Search engine marketing, Social
media marketing, Search engine optimization, Web analytics.

Manager, Internet Solutions at LBI Digitas – Boston, Massachusetts, USA
January 2009 – April 2010
Expertise: Google Analytics, HTML, Email Marketing, Atlassian JIRA, Microsoft Visio, Microsoft Project, SCRUM.

Manager, Global eCommerce & Business Management [Internship] at Dell – Austin, Texas, USA
May 2007 – August 2007

Software Engineer at Infosys Technologies Ltd. – Pune, India
June 2004 – June 2006
Expertise: J2EE development, Struts framework, Web Services, Rational Rose, Eclipse, IBM WebSphere,
JDBC, Oracle, SQL Server, MySQL, HTML, JSP, Java Servlets, XML, Unix, Microsoft Office.

Digital Marketing Faculty / Teaching

Digital Marketing Corporate Workshops and Training

  • 2 Day workshop on Digital Marketing for Perfetti (in Gurgaon)
  • Session on “Using AdWords effectively for SME’s” at Google Partner Program
  • 2 Day workshop on Digital Marketing for Tata Motors Commercial Vehicles Division
  • 2 Day immersive digital marketing training for Tata Motors APAC Regional Sales & Marketing Heads
  • SEO and Paid Search Marketing workshop for Mahindra & Mahindra marketing leadership team
  • 1 Day Training on SEO & Pay Per Click Marketing for Yes Bank marketing team
  • 1 Day Training on Digital Marketing for Republic TV marketing & sales team
  • Hands-on advanced workshop on Digital Marketing for Accenture digital consulting team
  • 2 Day immersive training on Advanced Digital Marketing for CVent marketing teams
  • Consulting + Leadership Training on Digital Marketing for Sonata Software
  • 1 Day customized workshop on digital marketing for TAM Media Research
  • 2 Day workshop on Digital Marketing Strategy & Analytics for Indian School of Business
  • Social Media workshop for Government of Maharashtra‘s VillageBook initiative with Facebook
  • 2 day Digital Marketing workshop at NIT Trichy organized by the Entrepreneurship Cell
  • Facebook Advertising Trainer @ Digital Vidya since June 2017 – Conducted workshops for top agencies like GroupM, Interactive Avenues, SMG Convonix, Communicate2, Dentsu Web Chutney,  Isobar, Sokrati.

Digital Marketing Webinars / Guest Speaker / Panelist

Education

Master of Business Administration
Texas A&M University, Mays Business School – College Station, Texas
December 2007

Bachelor of Engineering, Computer Science
Veermata Jijabai Technological Institute – Mumbai, India
June 2004

Diploma, Computer Technology
Bhausaheb Vartak Polytechnic – Mumbai, India
May 2001

Publications

  • Mobile internet’s exponential growth in India – Two cents of advice for advertisers to ride on the
    mobile revolution – iMediaConnection.in, May 28, 2012.
  • Location based services for the retail marketer – iMediaConnection.in, June 8, 2012.
  • Competition Analysis: Free tools, Priceless Information– iMediaConnection.in, May 21, 2012.
  • Does the Digital Medium need a GRP? – IndiaDigitalReview.com, May 28, 2012.
  • Two cents of advice to ride India’s mobile revolution – Digitalmarket.asia, July 2, 2012.
  • How to move from Paid to Owned and Earned Media – iMediaConnection.in, Sept 13, 2012.
  • Marketing to India’s Youth – Digitalmarket.asia, November 13, 2012.
  • New Year resolutions for an Outdated Marketing. Pro. – iMediaConnection.in, Dec 24, 2012.
  • India is set to raise a toast for 2013 – Clickz.asia, January 30, 2013.
  • How can Internet Marketers bring out the best in Site Design – Clickz.asia, March 5, 2013.

View complete list of publications.

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