Mandar has more than a decade of cross-functional, hands-on knowledge & expertise in digital marketing across Search Engine Optimization, Web Analytics, Pay per click marketing, Social Media Advertising, Web Design & Development & Content Marketing.
- Professor of Online Marketing at Shailesh J. Mehta School of Management, IIT Bombay
- SEO, Facebook Advertising, Corporate Lead Trainer at Digital Vidya
- Visiting faculty at Great Lakes Institute of Management & NITIE
- Published on SEMRush.com, Clickz.asia, SocialSamosa.com
Co-founder & Director of Performance Marketing, Briefkase– Mumbai India
November 2013 – Till Date
Sr. Director, Client Servicing & Office Head at Reprise Media – Mumbai, India
October 2010 – October 2013
Expertise: Client servicing, Digital strategy & campaign management, Search engine marketing, Social
media marketing, Search engine optimization, Web analytics.
Manager, Internet Solutions at LBI Digitas – Boston, Massachusetts, USA
January 2009 – April 2010
Expertise: Google Analytics, HTML, Email Marketing, Atlassian JIRA, Microsoft Visio, Microsoft Project, SCRUM.
Manager, Global eCommerce & Business Management [Internship] at Dell – Austin, Texas, USA
May 2007 – August 2007
Software Engineer at Infosys Technologies Ltd. – Pune, India
June 2004 – June 2006
Expertise: J2EE development, Struts framework, Web Services, Rational Rose, Eclipse, IBM WebSphere,
JDBC, Oracle, SQL Server, MySQL, HTML, JSP, Java Servlets, XML, Unix, Microsoft Office.
Digital Marketing Faculty / Teaching
- Visiting faculty for Shailesh J. Mehta School of Management, IIT Bombay : I teach a 21 hour Elective course on Online Marketing for second year MBA students since 2013.
- Visiting faculty for the Family Business & Entrepreneurship Program, IIT Bombay
- Visiting faculty for the Executive Program in Management, IIT Bombay
- Visiting faculty at NITIE (National Institute of Industrial Engineering), Mumbai
- Visiting faculty at Great Lakes Institute of Management, Chennai
- Lead SEO Faculty @ Digital Vidya since May 2016 – More than 20 webinar-based SEO lectures conducted for 300+ participants.
Digital Marketing Corporate Workshops and Training
- 2 Day workshop on Digital Marketing for Perfetti (in Gurgaon)
- Session on “Using AdWords effectively for SME’s” at Google Partner Program
- 2 Day workshop on Digital Marketing for Tata Motors Commercial Vehicles Division
- 2 Day immersive digital marketing training for Tata Motors APAC Regional Sales & Marketing Heads
- SEO and Paid Search Marketing workshop for Mahindra & Mahindra marketing leadership team
- 1 Day Training on SEO & Pay Per Click Marketing for Yes Bank marketing team
- 1 Day Training on Digital Marketing for Republic TV marketing & sales team
- Hands-on advanced workshop on Digital Marketing for Accenture digital consulting team
- 2 Day immersive training on Advanced Digital Marketing for CVent marketing teams
- Consulting + Leadership Training on Digital Marketing for Sonata Software
- 1 Day customized workshop on digital marketing for TAM Media Research
- 2 Day workshop on Digital Marketing Strategy & Analytics for Indian School of Business
- Social Media workshop for Government of Maharashtra‘s VillageBook initiative with Facebook
- 2 day Digital Marketing workshop at NIT Trichy organized by the Entrepreneurship Cell
- Facebook Advertising Trainer @ Digital Vidya since June 2017 – Conducted workshops for top agencies like GroupM, Interactive Avenues, SMG Convonix, Communicate2, Dentsu Web Chutney, Isobar, Sokrati.
Digital Marketing Webinars / Guest Speaker / Panelist
- Panelist on Social Mobile Analytics Cloud (SMAC) discussion organised by MARKSFETE, NITIE
- Mentor for startups at Ventura 2016, organized by Entrepreneurship Cell at NIT Trichy
- Panel Session on “Technology, Innovation and Digital Marketing: Improving MSME Competitiveness in Value Chains” conducted by All India Association of Industries
- Webinar with LeadSquared.com : 10 Hacks to Improve Traffic, Leads & Revenue for Your Website
- Webinar with DigitalVidya.com: The Future of Search: Mobile, AR, Voice, IoT
Master of Business Administration
Texas A&M University, Mays Business School – College Station, Texas
Bachelor of Engineering, Computer Science
Veermata Jijabai Technological Institute – Mumbai, India
Diploma, Computer Technology
Bhausaheb Vartak Polytechnic – Mumbai, India
- Mobile internet’s exponential growth in India – Two cents of advice for advertisers to ride on the
mobile revolution – iMediaConnection.in, May 28, 2012.
- Location based services for the retail marketer – iMediaConnection.in, June 8, 2012.
- Competition Analysis: Free tools, Priceless Information– iMediaConnection.in, May 21, 2012.
- Does the Digital Medium need a GRP? – IndiaDigitalReview.com, May 28, 2012.
- Two cents of advice to ride India’s mobile revolution – Digitalmarket.asia, July 2, 2012.
- How to move from Paid to Owned and Earned Media – iMediaConnection.in, Sept 13, 2012.
- Marketing to India’s Youth – Digitalmarket.asia, November 13, 2012.
- New Year resolutions for an Outdated Marketing. Pro. – iMediaConnection.in, Dec 24, 2012.
- India is set to raise a toast for 2013 – Clickz.asia, January 30, 2013.
- How can Internet Marketers bring out the best in Site Design – Clickz.asia, March 5, 2013.
View complete list of publications.
Connect with Mandar