Learning Search Engine Optimization (SEO) is tough. The Search landscape is constantly evolving and so is the algorithm for Google, Bing and other search engines.
Moreover with Mobile Search, App Indexation & Voice Search (Siri, Cortana, Google Now etc.) getting more prominence in today’s connected world, staying upto date with latest SEO techniques is of prime importance.
Here are 5 Best Free Online Resource to learn SEO and always remain upto date:
1. Moz : Formerly known as SEOMoz, started by Rand Fishkin, this website has been my No #1 goto resource for SEO learning. For beginners, you must go through all the “Whiteboard Friday” sessions conducted by Rand. Access the blog here .
Moz’s Beginners guide to SEO : https://moz.com/beginners-guide-to-seo
Moz’s Beginners guide to Backlinking: https://moz.com/beginners-guide-to-link-building
2. Search Engine Land: Search Engine Land, founded by Danny Sullivan, is one of the best SEO blog’s I have subscribed to. To get a good overview of on-page and off-page SEO, take a look at the well-structured Periodic table: http://searchengineland.com/seotable
Search Engine Land focuses on Google, Bing optimization techniques for SEO’s and Webmasters.
3. SEO By The Sea: You are at a beach, and you still have SEO on your mind? Take a look at http://www.seobythesea.com/, a breezy blog on SEO that has well categorized articles. The blog was started by Bill Slawski’s in 2005. Bill is determined enough to read through every search engine patent he can get his hands on.
Read SEO By The Sea to keep up with patented search technology.
4. Search Engine Journal: The Search Engine Journal blog has been around for some time now. Started by Loren Baker, this blog has collated years of data and resources for the avid SEO.
5. Google’s Webmaster Blog: Want to hear it straight from the horse’s mouth? Look no further than subscribing to https://googlewebmastercentral.blogspot.in/, Google’s WebMaster Blog that gives out updates on Algorithm changes (although preseving the secret sauce) and changes to all tools.
Here is Google’s SEO Starter Guide, a must for all beginners: http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
Also, you need to look up Matt Cutts, who is the former Head of Web Spam team at Google (now on a sabattical). Here’s a post from Search Engine Watch on what he’s done from 2011-2014.
The best way to learn SEO is through hands-on experience and experimentation. Time to get your feet wet with some real world websites.